Training in the field of AI is absolutely essential for marketers

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Marketers estimate that generative AI could save them up to five hours of work per week (the equivalent of more than a month of work per year).

What are marketers most concerned about when it comes to AI?

Marketers' main concerns regarding generative list of vietnam cell phone numbers AI are directly related to the accuracy and quality of this technology (31%), trust (20%), job skills (19%) and job security (18%).


The accuracy and quality of generative AI, however, are directly dependent on data. However, 67% of marketers acknowledge that the data of the companies they serve is not particularly suited to generative AI . And a similar percentage (63%) stress that having reliable customer data is vital to making successful use of AI.

Experts echo these sentiments. “ Data is the fuel of AI . Without quality data, this technology does not deliver quality results. AI that feeds on irrelevant, unrepresentative and incomplete data sources can potentially create biases, hallucinations and toxic results,” explains Clara Shih, CEO of AI at Salesforce.

Many marketers (71%) also agree that the lack of human creativity and contextual knowledge in AI is potentially a barrier to the implementation of this technology in the workplace. Along the same lines, 66% of marketing professionals consider that human supervision is absolutely crucial to successfully using generative AI.