To use Google Search Console you need to add your website to the tool, verify it, then submit your sitemap and learn how to use the metrics to get started.
Google Search Console setup and configuration
To start using this tool you must create an account. The first step would be to log in with your Google account to Google Search Console . If you use Google Analytics, do so with the same one.
Click Start now:
Then, the following screen will appear:
Select the URL prefix, as this gives you more verification options. You will then need to verify ownership of that site.
There are several options for verifying ownership, such as downloading a code and uploading it to your website server. Google Analytics is a fairly easy way to do this. A new option is GoDaddy DNS.
Once you have completed the verification process you should return to Search Console and click on Verification.
Once you have verified, the next step is to create a sitemap . By submitting this XML file you will tell GSC what pages you have on your site.
You add the URL by looking for the Indexing, Sitemaps brazil telegram lead section in the left menu of Search Console.
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If the website is managed by a group, they can have different roles on the account, which are owner and user. The owner has full control of the property and the user, although they can see the account, has more limited permissions.
The owner is the one who can add users and permissions in the Settings menu.
How to monitor your site's performance with Google Search Console?
This tool offers many options to view your data, explore your website and make reports.
Overview
When you visit the Google Search Console tool, the first thing you'll see is the Overview.
From there you can click on the charts it displays, such as Performance and Indexing. Or you can visit them using the menu in the left bar.
Performance in search results
This is another section of GSC that shows you an overview of how your site appears on the Google results page. It includes total clicks, total impressions, average CTR, and average position, and for which queries it appears.
At the top you will see filters that allow you to organize the data based on location, date, search type, and much more. You will also be able to compare dates. Analyzing this information will allow you to understand the impact of the SEO strategy.
Total clicks tells you how many clicks you got on the results.
Impressions show how many people have seen your site in the SERPs.
While CTR is a metric calculated by dividing the number of clicks by impressions.
Position, as the name suggests, gives you the average position of your site in the results.
Below this chart you'll see a table with other options for analyzing your data, including Queries, Pages, Countries, Devices, Search Types, Search Appearance, and Date.
In this Google Search Console report, you can analyze your CTR to find out if you have pages that rank but don't get clicks. You may need to improve your titles and meta descriptions.
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See if there are any keywords that your website should be ranking for but isn't. This will tell you that you need to improve your content strategy and create higher quality content.
If your site appears in Google News and Discover, reports will also appear in the Performance tab of the menu.
URL Inspection
Here you can add a URL and see how it performs in the search engine, thus fixing issues that could be affecting your site's ranking.
You can see data up to 16 months back.
When you add the URL, GSC will tell you:
The status of the URL: whether or not it is indexed by Google.
When was she last tracked?
Mobile usability.
Explanation routes.
Structured data.
It also allows you to Test Live URL, i.e. see how your page appears in Googlebot. You can click on View Tested Page and see a screenshot of how Google sees your site.
There you can also Request Indexing by simply adding the URL. This could speed up the indexing process on Google.
Page Indexing Report
This report is in the Indexing section. It shows which pages Google can find and index, as well as any issues related to them.
There you will see two tabs, one showing the number of indexed pages and the other showing the number of non-indexed pages.
This report is very important, since if your website has indexing problems it will not appear in the results.
If you suddenly notice a drop in the number of pages displayed, this may be an indicator of problems.
In this section, if you scroll down you will see a table with the title Why are some pages not indexed? The explanations are varied, such as Not Found (404) Website, Page with redirect, Alternative page with appropriate canonical tag, Excluded by a “noindex” Website tag, Blocked by robots.txt, among others.