Targeters and contextualists attract paid traffic from social networks and contextual advertising. The performance indicators of their work include:
Reach - the number of users who saw the advertisement;
CPC (Cost per Click) — the cost of a click on an advertisement;
conversion - for example, from view to click, from click to joining a community;
CTR (Click Through Rate) — the ratio of the number of clicks to the number of impressions, calculated as a percentage;
CPA (Cost per Action) — the cost of a target action, for example, a click through to a website from an ad.
Read also:
CTR in advertising: how to calculate and what is a good indicator
How to Calculate Cost Per Click (CPC) in Advertising
The Importance of Website Conversion for Business
KPI of SMM specialist
An SMM manager is responsible for content in social networks - they design a community or account, make posts, and communicate with the audience. Here are the KPIs that help evaluate this work:
number of subscribers and unsubscribed users - this metric shows whether the audience is interested in the content;
number of views, likes and comments on why would you choose our database publications - allows you to track how users interact with the content;
number of visits to the site from social networks;
number of requests to the group's or sales manager's personal messages.
Event manager KPI
The event manager organizes exhibitions, conferences, forums for clients and partners, and trainings for employees on behalf of the company. The KPIs of this specialist are related to the holding of events:
number of registrations for the event;
the number of people who attended the event;
Event revenue - e.g. ticket sales revenue / number of leads from the event that became customers;
mentions of the event on the Internet.