Understand your target audience to identify content and product ideas that will pique their interest. This depends on the niche you chose in the previous step.
Suppose you went with “Adobe graphic design” as your niche.
Your target audience is clearly graphic designers who use (or want to use) Adobe products.
From there, you can build your target audience persona with a tool like Make My Persona. Answer the questions and provide the missing details in the guided tutorial to generate your persona within minutes.
Image Source: hubspot.com
If you’re not sure who your target audience is, below are a few tips you can try:
Check out and participate in social media conversations.
If you have an existing website or social media channels, use audience analytics to track user demographics.
Use LinkedIn to identify a lookalike audience and analyse their professional and educational background.
Run surveys, interviews, and polls on social media (or in-person if you have the resources).
Step 3: Look for affiliate programs and products
After researching your target audience, the next step is to look for an affiliate network or program that sells relevant products.
For example, if you want to focus on Adobe graphic design products, sign up for the Adobe Express affiliate program for free.
Image Source: adobe.com
Alternatively, look for affiliate products usage of this application that your target audience may need.
For instance, beginner Adobe software users may require in-depth learning resources. That’s where products like books, online courses, tools, and templates come in.
Find these related products on affiliate networks such as:
ClickBank
eBay Partner Network
Amazon Associates
CJ
ShareASale
AWIN
Avangate Affiliate Network
Signing up for an affiliate program is free, so don’t hesitate to join as many affiliate networks as you can.
Cast a wide net, research eye-catching products, and compare them against each other. Move on to the next step only if you’re 100% confident in the affiliate product you chose.