In addition, it is essential to work on an SEO strategy on this platform

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Since the new generations do not look for their questions on search engines like Google, but prefer to use social networks like Instagram or TikTok. 8. More inclusive and diverse ads Inclusivity and diversity are two words that have been around for some years now. According to a study by The 5 habits of highly effective advertisers , published by Kantar, “65% of consumers consider it important that the companies they buy from actively promote diversity and inclusion.


The general public is increasingly committed to social ca albania email list uses and expects nothing less from brands. That is why more and more companies, seeking to generate a connection with their customers, are implementing it. In this same study, inclusion and diversity are highlighted as two elements used by brands to create creative and effective ads. This is because being inclusive in advertising is not only socially and morally correct, but also increases the brand's ROI (Return on Investment).


9. Short videos With the rise of TikTok, YouTube Shorts and Instagram Reels, viewing habits have diversified. For businesses to remain relevant, they need to appear on the channels and formats where customers are. The best thing about generating a variety of formats is that users can move seamlessly between screens, meeting the needs and expectations of each one. It is very important that you take advantage of the best storytelling practices to make the video attractive, because you must give the information in 10 to 60 seconds and convince the user to click and perform the action you need them to do.