The time people spend

[fomayof928@mowline]

Easier said than done: you must know that there are weak differentiating ideas and strong differentiating ideas . Precisely for this reason, on our blog, you can find a specific article entitled What are the differentiating ideas that enhance your brand?The pool of users reachable via the Internet is constantly growing. People are increasingly turning to search engines to find the information they need and, according to the annual report by Hootsuite & We Are Social , 63% of the world's population has a social media account.


The time people spend on social networks has also increased: 2 hours and 24 minutes a day. On social media we no longer find only Millennials and Gen Z, that is, the segment of the population australia phone number list born between 1981 and 2010, but also older people. Almost any target can be easily found online. This is why companies advertise online using paid advertising, which is paid campaigns on the search and social networks. Let's find out together what is meant by paid advertising and why it is so important to implement this method in your digital strategy.


Paid Advertising: What It Is and Why It's So Important for Your Business What is Paid Advertising? The term Paid advertising refers to all those activities that a company uses for online communication and promotion. These activities are active upon payment of a specific sum of money. Paid advertising is a form of direct marketing , in which companies actively work to reach and communicate with the target. With paid ads, businesses appear at the top of users’ searches for a specific keyword or appear in target audiences’ feeds as they scroll.