Don’t Neglect the From Line Another important factor is making it clear where the abandoned cart email is coming from. At the very least, your company name should be included in place of a generic term such as “sales” or “accounting.” If possible, send the email from an account to which the reader can reply, such as “customerserviceyourcompany. This will allow them to get back to you if they have specific questions or issues. Writing Engaging Email Copy The copy for an abandoned cart email is a bit different than what you would write for a typical marketing email.
There’s always room for bulgaria whatsapp number list creativity, but put a stronger emphasis on being simple, clear, and direct. This email from Casper has a clever but brief headline and then gets straight to the point: of Shopify Writing Copy That Engages and Converts It’s likely that your shopper abandoned their cart because they were undecided, confused, distracted, or in a hurry. The last thing you want to do is make any of these worse.
Here are a few tips on writing good abandoned cart email copy: Be clear. Be brief. Personalize. Make it easy to scan and scroll. Say more in your second and third emails. Include social proof. Address common objections in the form of FAQs. Designing Abandoned Cart Email Templates for Maximum Impact Since a straightforward email usually achieves more, your design and layout play a bigger role in your abandoned cart emails. Here are a few elements that will help.