Nowadays, Companies That Do Not Have a Website Can Be Viewed With a Certain Amount of Suspicion, Thus Closing Themselves Off From a Large Portion of Potential Customers.
Several Studies Converge in Stating That About 90% of Purchasing Decisions Begin on a Search Engine. An Online Presence is Therefore Strictly Necessary, Whether It is a Simple Shop Window or a Blog, It is Essential to Be Found on the Web.
In This Context, Digital Marketing Comes Into Play, That is, Those Strategies Useful for Promoting Services and Products by Reaching New Potential Customers and Increasing Profits.
Table of Contents:
The Main Digital Marketing Strategies
Seo
Sem
Social Media Marketing
Email Marketing
Content Marketing
The Main Metrics That Allow You to Understand the Effectiveness of Digital Marketing
Most Important Metrics to Evaluate the Strategy
The Role of Modern Technology in Digital Marketing
The Impact of Web Hosting
The Main Digital Marketing Strategies
What Are the Most Used Strategies Online for Each Type of Channel?
Seo
The First Strategy Concerns Seo , or All the Practices That Allow Optimization on Search Engines. Seo Optimization Allows You to Acquire Greater Visibility and, Most Likely, More Traffic.
This Type of Activity Includes hungary phone number data Several Best Practices That Can Be Implemented on-site and Off-site, in Order to Gain Authority for Each Page of the Site. The Results Are Not Immediate, but Require Consistency and Time.
Sem
Sem Strategies , an Acronym for Search Engine Marketing, Also Have a Certain Value. These Refer to All Those Activities Implemented to Achieve the Best Position on the Serp During Paid Advertising Campaigns or Promotional Announcements.
If, as Underlined, the Results of the Work on Seo Are Not Immediate, Sem Strategies Are Put in Place to Try to Quickly Grab the Top Positions on Search Engines.
Social Media Marketing
Another Very Effective Strategy, Which Allows to Increase Visibility, is Social Media Marketing. With This Term, We Refer to Strategies That Have the Purpose of Promoting a Brand on Social Channels.
In Italy, Social Media Usage is at 71.5% , of Which 97.3% is Accessed From Mobile. It is Also Estimated That the Average Daily Time Spent on Social Media is 1.47 Hours. It is Easy to Explain Why Tiktok, Facebook and Instagram Are at the Center of Marketing Strategies.
Strategies Include Publishing Organic Posts and Creating Paid Sponsored Content, With the Goal of Increasing Roi.