What are Click Fraud? The Phenomenon of Click Fraud Explained

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SEM strategies, Google Ads, Google Shopping and Microsoft Ads campaign management, Analytics and KPI monitoring, Click Fraud protection and reporting: ask for a personalized SEM consultancy now!Click Fraud: How to Protect Yourself from Invalid Clicks on Google Ads
November 01, 2023
Search Engine Marketing
bots , click fraud , invalid clicks , clickfarm , defend yourself job seekers database from bots , invalid click refund , invalid traffic
What are click fraud? How does the click fraud scam work on Google Ads (formerly AdWords)? What can you do to protect yourself from bots and invalid traffic online? In this article, we will delve into the very current topic of click fraud and illustrate the main techniques for identifying and defending yourself .

The term click fraud refers to that online scam whereby false clicks are performed on ads, banners, affiliate links and other advertisements present on the web. The phenomenon of click fraud can generate significant economic damage to advertisers, who find themselves having to pay for invalid clicks, thus wasting their advertising budget.