The AIDA Model: Attention, Interest,

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In this way, it will be easier for the company to exploit the potential of connectivity! So how can companies today use digital communication to their advantage? By aiming to create satisfied customers, ready to become loyal brand advocates, and an excellent source of influence for potential new buyers, more confident than ever in peer recommendations. Let's now discover one of the most used models for creating Customer Journeys.


The AIDA Model: Attention, Interest, Desire, Action One canada phone number list of the most used models to describe the customer journey is AIDA : A > attention I > interest D > desire A > action Customer Journey: The Customer Journey in the Digital Age. From AIDA to the 5 Cs This model was first adopted in the advertising sector as a guideline in designing campaigns: published texts must attract, stimulate interest, arouse desire and guide action.


The 4A model The AIDA model has evolved over time: Derek Rucker , for example, proposed a revision called “the 4 A’s”: Aware > discovery Attitude > opinion Act > action Act again > repeated action This model describes the linear path of the customer from the discovery of the existence of a brand to the repeated purchase of the same: this behavior is considered a valid indicator of customer loyalty .