The selling points must be smoothed

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Brand No. 1 : Position, rhythm, strategy, and strength Therefore, refining selling points is a technical job. No matter what you say, ultimately your product must impress people. If your product wants to impress people, out and sharpened. Whether from top-down or bottom-up, almost all businesses that create new product categories place their differentiation on the benefits brought by the perceived functional attributes of the product, rather than other emotional appeals, when they first enter the market.



This has evolved from the original idea of drinking Red Bull when you are sleepy or tired, to the sugar-free sparkling water Yuanqi Forest, and then to raw milk, sugar, and lactic acid bacteria. Nothing else is Jane Eyre. Without greece whatsapp number data exception, all of them have chosen simple, direct and effective appeals. When there are categories but no brands (creating new categories), consumers recognize and evaluate brand tonality through product experience. Brand tonality is not a set of fancy adjectives, but a perceptual cognition based on function and experience. At this stage, the functions of the product and the specific interests of the consumers it meets are the biggest differences of the product. At this stage, being useful, effective and informative is more efficient than being interesting.



The phenomenon is the law. Enlarge the " ingredients " list, focus on the functions, highlight the differentiation, and make a good business. Market introduction stage, single point product function as the appeal ( 0-1 ) In the growth stage of the market , the focus is on functions + scenarios ( 1-100 ) In the mature stage of the market , the appeal is based on function + scene + brand ( 100-N ) Brand No. 1 : Position, rhythm, strategy, and strength Red Bull pioneered the functional beverage and its main focus when it was first launched on the market.