The GDD Strategy Just like the traditional website design process , the first step revolves around strategy . At this stage, the goal is to develop the foundations that underpin the Growth Driven Design process. It starts with a thorough audit of your existing website so you can analyze what works, what doesn't, and where you can make significant improvements. In the strategic phase it is essential: set SMART goals; create buyer personas; analyze website statistics (if available); verify the user experience; set marketing KPIs linked to business ones; make the list of optimizations.
The list of optimizations Starting from the data obtained in france phone number list the strategic phase, the moment comes when we proceed with the drafting of the optimizations to be made on the site. This is the moment when the client meets with the project manager of the agency that is developing the website, so that they can brainstorm optimizations and new ideas to implement , some revolutionary, others creative and innovative, but always consistent with the strategic phase.
In fact, not all optimizations will be implemented immediately, but priority will be given to those that respond to actual user demand. Think of this stage as a wish list, where each idea is written down and implemented over time only if it is worth implementing (because it is supported by data). Launch Phase The goal of the launch phase is to quickly create a working website, but in its basic version, so not complete.
The list of optimizations Starting
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