Now I can tell both qualitatively and quantitatively that our content is improving along with the quality of our briefs.

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Content Performance
Here are three key metrics and our results, which I would like to share with you. I’ll compare data from April 1st to May 31st, 2023 (after we started implementing the updated briefs) with the same period last year:

Bounce Rate: This metric reveals the percentage of visitors who leave a website after viewing just one page.
From April 1st to May 31st, 2023, our bounce rate reduced by 3.94% compared to the same period last year. This improvement indicates that visitors are engaging more with our website and exploring multiple pages before leaving.

Time on Page: This metric measures the average amount of time visitors spend on a particular page or set of pages.
From April 1st to May 31st, 2023, our average time on page increased by 23.73%. A longer time on page suggests that our recent content is more captivating and holds the attention of our audience.


Average session duration: Session duration, or average session duration, measures the average time visitors spend on a website during a session.
From April 1st to May 31st, 2023, our average session duration increased by 7.84%. A longer session duration generally suggests that visitors find our content valuable and are spending more time consuming it.

While it is important to acknowledge that each year has its unique characteristics and the data presented here cannot be attributed solely to improvements in content quality, the analysis of these metrics collectively indicates that we are indeed heading in the right direction.

It suggests that well-crafted and high-quality briefs contribute to the creation of content of similar caliber, which in turn leads to increased engagement from our audience.

Final Remarks
At the time our CMO asked how I could malta phone numbers affirm that our content quality was improving, I hadn’t yet gathered all this information.

I answered him based on a comparison between articles written in the past with the ones written after our updated briefs were launched. I took into consideration aspects like readability, keyword use, capacity to answer user intent, and source quality.


Am I happier with my current answer? Yes, definitely. However, I also know there’s a lot of room for improvement and more key metrics to analyze in the future.

Would you also like to take one step further toward improving your content creation? Why not give WriterAccess a try today?

Enjoy 14 days of free access to our network of expert writers and discover what great content can do for your business!

Oh, and don’t forget to reference this article when creating your content briefs and connecting with our talented writers. Good luck!

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