The store sales increased by

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with the help of Wei Ya 's live broadcast, 398% ; Hua Xizi tied up with Li Jiaqi; and Seventeen Light Years (fruit wine) is also a typical top-down approach. This logic is the same as that of Xiaoguan Tea. The previous method was CCTV + spokesperson + channel penetration, and now it is top-tier product promotion + spokesperson + full channel penetration. The logic of business has not changed, only the tools, channels and forms of implementation have changed. When the capital boom subsides, it is not necessarily a bad thing for new consumer brands, especially for brands that have climbed up from the bottom. Author: Houshan Keju; Official Account: New Consumer Brand Research Society.


This article is provided by @New Consumer Brand Research Society Originally published on Everyone is a Product Manager. Reproduction without permission is prohibited The title image is from Unsplash , based on india whatsapp number data the CC0 agreement The opinions expressed in this article only represent the author’s own. The Renrenshishizhan platform only provides information storage space services. Spreading gymnastics Follow 2023-05-18 0 Comments 3730 Views 9 Favorites 21 minutes Free your eyes, put on your headphones, and listen ! 00:00 00:00 There are four main career development paths for product managers: professional path, management path, project path, and self-employment.



The management line refers to moving to a management position and leading a team . The formula of new consumer brands in the past has failed, so what will the marketing methodology of new consumer brands be like in 2023 ? What did those new consumer brands that are still doing well do right? This article analyzes in detail from the aspects of marketing strategy, marketing formula and marketing execution. Read this article to see. Recently, Communication Gymnastics has conducted some interviews and communications with many CEOs of new consumer brands . As we all know, the new consumer industry has experienced great ups and downs in the past two years.