Today, more and more companies, businesses or institutions want to benefit from visibility on the Internet. But embarking on the creation of a website requires a certain human and financial investment, so you have to make sure to do things correctly and without rushing too much. Although the choice of service provider is essential for the smooth running of the project, the client must be aware that he also has a role to play in successfully completing his site. Let's see together what are the main mistakes that can be made by people wishing to create a website and the points of vigilance that will need to be taken into account.
1. Skipping the Why
According to author and speaker Simon Sinek, every company must be able to identify its Why (in other words, its reason for being) in order to last and act in line with its values. This is what world leaders such as Apple are said to have done, using what is called the Golden Circle. This circle is made up of three parts, each of which answers these three questions belgium phone number list What, How and Why.
This method allows you to know who you really are, to ask yourself what you want to offer (what product or service), how it will be implemented and why we are doing it. When you want to create a website, the first thing to do will be to define all of this: who you are, what you want to do with your site, why you are doing it and how you are going to stand out from the competition.
2. Failure to establish specifications
The basic rule when you want to consult service providers for the creation of a site is to establish precise specifications that will delimit the scope of your project. The latter will help them to know your needs and the objectives that you wish to achieve thanks to your future website. For example, it is essential to know if you are moving towards a showcase or e-commerce site, if users will have a private space on the site to connect, if you need help with writing content, etc. So many parameters that will be important for the production of a quote and a detailed proposal, which could double the price.
Do you have a small structure and are you a little lost when it comes to creating these specifications? There is no need to provide a detailed 300-page document; try to ask yourself the right questions and think about your objectives, which will allow you to create the site that suits you, without the risk of disappointment or misunderstanding on arrival.
3. Being in too much of a hurry
Another important point and related to the previous one: the desired deadline for the creation of the site. It would not be good to rush and not take the time to think about it. Do you want to start creating your website? The first step will consist, as we said previously, in thinking about your needs and objectives, which will potentially involve writing the specifications. Then will come the time to choose a service provider, and here again, it is better to study various possibilities (we will talk about this again below). Finally, contrary to what one might think, the redesign or creation of a site will not be done in the blink of an eye.
But then, how long? It will depend on the service provider or agency chosen, who often juggle between several projects and must manage sometimes busy schedules. Then, the development time, depending on the type of site and the hours of work required, will vary between several weeks and sometimes several months for larger projects. Although it is interesting to set a deadline to have a short or medium term vision and to give an objective to your service provider, you will have to know how to be patient.
4. Neglecting the choice of service provider
The choice of the service provider who will create your site is crucial and your collaboration with the latter, whether it is an agency or a freelancer, will be decisive for the success of the project. It is therefore advisable to find out more and think carefully before entrusting this task to someone. Use word of mouth and listen to the recommendations received from those around you, scour the websites, social networks and even Google reviews of your potential future partners in order to get an initial idea before meeting them.
It is also advisable to consult several service providers, in the same way that you would go to different builders if you were having your house built. This will allow you to make a comparison by taking into account their approach to the project, the proposed solution, the price as well as the feeling, which is very important in the context of a future collaboration based on trust.
Finally, be careful with online platforms that help you create websites, such as Solocal or Wix. These turnkey solutions can sometimes seem attractive, but website creation is a real profession that requires solid skills. By using these, you could quickly find yourself stuck if you want to make certain customizations or add specific features to your site.
5. Forgetting SEO strategy
The 6 mistakes to avoid when you want to create a website
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