” But for Mohan, it’s not just about this year. He says the platform is “imagining what the future of creation will look like.” That’s a big question, but Mohan seems to have a firm grasp of the industry and what he thinks will work for creators and viewers alike: “This is a pivotal moment for our industry. We face challenging economic headwinds and uncertain geopolitical conditions.
AI presents incredible creative opportunities, but must be french email list balanced by responsible stewardship. Creators, viewers, and advertisers have more choices about where to spend their time than ever before and platforms like YouTube need to deliver across a range of formats while investing in the policies that protect platforms from real-world harm.” Mohan is focusing on several different areas, but all of them come down to making things better for creators and artists: 1) Prioritizing the Needs of Creators Mohan wants to make it easier for creators and artists to make more money.
In addition to money from ads, Mohan says they are “expanding our subscriptions business, investing in shopping, and continually improving our paid digital goods offerings.” The company is also working on improving the platform’s features and experiences. While some of these improvements don’t directly impact what creators can do or how much they can earn, they do provide a better experience for viewers, allowing them to watch what, and how they want.