In addition to showing some of the 618 results

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Reference case: Tmall 618 in 2022 , which shouted " Ideal life, simple packaging. " The concept of environmental protection was used to introduce the theme concept of the cooperating brands and this year's e-commerce shopping festival. Coincidentally, last year Yili also responded to the policy call and released an " Environmental Protection Battle Report " . At a time when major brands were releasing their sales results, the release of this environmental protection battle report seemed very fresh and unconventional. it also demonstrated the company's commitment to social responsibility, which was very likely to win the favor of consumers.



3. Solar terms and festivals 1. June 6th - Grain in Ear ( 1 ) Leverage elements Sowing, harvesting , traditional culture, environmental protection ( 2 ) Direction of leveraging momentum Traditional solar terms are suitable for promotion by combining traditional elements. Sowing and harvesting are closely related to the natural environment, and Grain in Ear is a good time israel whatsapp number data to promote environmental protection. You can use " sowing " as the theme and core to publish relevant brand promotion content. ( 3 ) Reference cases The Grain in Ear poster of Three Squirrels is very cute and full of vitality, with the caption: " Mangzhong, harvest and sow at the same time, plant a nut and expect to harvest 100 nuts immediately " which fits the positioning of the nut brand very well.



During the Grain in Ear Festival , KFC combined the traditional custom of " eating bitter food and drinking sour food " to create a clever advertisement for their whole wheat breakfast. The colors in the poster are cool and gentle, and it also combines Chinese style elements, which is very cute. 2. June 21 is the summer solstice ( 1 ) Leverage elements Heat , coolness, traditional culture ( 2 ) Direction of leveraging momentum The summer solstice is the day with the longest daylight in the year and one of the hottest days. It is a good time to promote summer activities and the hot summer weather. The summer solstice is one of the 24 solar terms and is a representative of our country's traditional culture. It can be promoted in combination with Chinese elements.