Through a test, the company compared

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Several Meta solutions were used to achieve this goal. Learn more below! SOLUTIONS Centauro had already used Meta’s Shopping Advantage campaigns and Advantage+ catalog ads with good results. With the new advertising project, the company continued to use the same tools, but now with a greater focus on sales conversion and ROI. Furthermore, in the new project, Centauro also used the following solutions: Carousels, collections and short video ads; Custom Audiences and Lookalike Audiences; Goal pixel to track campaign performance.


Through a test, the company compared the current benin phone number list with the previous ones. In this way it was possible to measure the success of the new project, as can be seen in the next topic of this article. Read now! Video: Learn how to start advertising your e-commerce on the internet (use the controls in the YouTube player to activate and translate the subtitles into your language)! CENTAURO PROJECT RESULTS WITH META ADS When comparing the new campaigns focused on the middle of the funnel to the old campaigns focused on the bottom of the funnel, Centauro was able to visualize the success of the current approach.


The company achieved: 380% (3.8x increase) in sales; 31% lower cost per conversion; 29% less costs per thousand people reached; 25% lower cost per person influenced by higher awareness. Ultimately, using Meta Ads solutions for paid traffic, Centauro has achieved great results. Certainly, using Meta advertising tools, you will be able to generate equal or even better results.