With the leap of technology and the significance

[sabarina38]

of consumption becoming a major issue today, a cup of coffee with attitude may not be a drink, a shop, or a specific space, but a door, a promised land. Opening this door is actually very simple: express your attitude and inject personality; have a little warmth and interact; make small cuts and act together; find faith and grow rationally. 1 ) Express your attitude and inject personality At first, you may not have a mission, but you must have your own attitude, at least to express your original intention and focus on coffee. Use fascinating, clear and specific language to convey your attitude. At the same time , the brand also needs to be injected with a unique personality, or to find its own unique personality.



Which "troublemaker" does not have some personality and temper. Once your temperament is consistent with the identity of the target user, you will understand what is a match or a fit. "Fit" will let your users number data know that they have found the real transaction partner and found their own " destiny " brand. With the same low price, Lucky Coffee may sell faster than Kudi Coffee. Maybe it’s the simple personification: you are Lucky Coffee, and you will be lucky if you drink Lucky Coffee. 2 ) A little warmth, some interaction A brand is the result of long-term interaction with thousands of users . Therefore, you must not only express your concern for users, have the courage and confidence to listen, but also interact with users. How to do it? Any entrepreneur / manager / operator should interact with a user at least once a month .



Whether it's Bezos' emails, Lei Jun's Weibo, or Ingvar Kamprad 's work as a cashier at IKEA , in their view, users are not numbers and data, but living people. You must truly communicate with users face to face in order to understand them and serve them. How often do you praise your users? Do you make members feel important? You need to praise them constantly in scenes and occasions where users can see it. For example, thank you letters for joining the membership, such as incentives for every contribution, and you need to change the method. Simple, but effective. At least there is joy every quarter, New consumers expect new products, new styles, and something different.