To communicate policy expirations and digitize the customer journey, data-driven insurers can leverage their policyholders’ preferred channels (such as the smartphone). For example, they can choose to distribute to users via SMS or instant chat an invitation to watch a personalized video.
Data-driven insurance companies, by acquiring real-time data, are able to guatemala whatsapp resource quickly refine offers and customer experiences and can extend the benefits that come from analytics, introducing interactive and personalized formats in customer care processes . In this sense, data-driven insurance promotes an innovation that is not simply technological but has first and foremost to do with an inevitably customer-centric organizational culture.
Each insured person has their own needs and expectations that must be investigated, listened to and satisfied. Getting to know customers is the first essential step to be able to offer each of them the insights they really need. Doxee's interactive experience transforms data into unique and interactive videos and dynamic and responsive micro-websites , allowing insurance companies to have real conversations with their customers and to use the information obtained interaction after interaction to create personalized content.