Make sure to include a top keyword in at least two headlines. Use Dynamic Keyword Insertion to include your keywords in the Responsive Search Ads.
Use at least three headlines that do not contain keywords. This prevents your ads from becoming repetitive and allows you to highlight more value for the searcher.
Create headlines and descriptions of varying lengths. This increases the chances of your third headline and second description being shown. So don't try to max out the characters every time.
A good Responsive Search Ad has many different unique messages that can be combined. Avoid repetitive language or the same call-to-action.
8. You can pin headlines and descriptions to a specific position in your ad
Google's Responsive Search Ads automatically tests your headlines in different positions to see how they perform in headlines 1, 2, and 3. The same goes for your descriptions. This gives Google the opportunity to show the best possible message for the person searching, the keyword, and even the device.
However, it may be that you would like to show a specific message in every ad. You can do this by pinning your headline or description. To do this, hover your mouse over the headline or description that you always want to show. A pin icon will now appear and when you click on it, you will get the options to pin your headline or description to a certain position.
'Show this headline only in a detached position' will always show your message in headline 1, 2 or 3. Do you want to show your message in a fixed position? That is also possible! Just keep in mind that your third headline and second description will not always be shown. The message you pin to these positions will therefore not always be part of your Responsive Search Ad.
9. Don't pin too much!
Pinning your headlines or descriptions cambodia telegram data ensures that your message is always visible. However, pinning works against Google’s automatic variation testing, which can ultimately have a negative effect on your ad’s performance. Even pinning just one headline reduces Google’s automatic variation testing by over 75%!
10. Test only one Responsive Search Ad per ad group
Google automatically tests the different elements of your Responsive Search Ads against each other, so there is no reason to have multiple Responsive Search Ads in the same ad group. In fact, testing multiple Responsive Search Ads in the same ad group can actually hinder the optimization process.
Responsive Search Ads are currently in beta. For now, you will have to contact your Google contact to ask if you can be added to the beta. If this does not work, do not worry, because you too can use Responsive Search Ads before the end of the year.
You know what you need to write great Responsive Search Ads – lots of quality headlines and descriptions! Don’t wait until the option is available to everyone. Start writing your variations today.