If you think we are a good fit, you will receive a proposal within a week. Name* Email* Call Subject* Message* so that more people can see. Includes clients How to Create High-Quality WeChat Articles Home Blog 101 Guide How to Create High-Quality WeChat Articles Posted on September 6, 2024 Tait Lawton Tait has been running Chinese digital marketing campaigns for Western businesses since 2008. He speaks fluent Chinese and is also a popular Chinese short video creator on WeChat, Xiaohongshu and Douyin.
In this post, I will teach you how to create high-quality WeChat articles by showing you how we do it at my marketing agency. But why should you listen to me? My name is Tait Lawton, and I’m the founder of Nanjing morocco whatsapp resourcenamibia whatsapp resource Marketing Group. Most of my online content these days is about Chinese cultural trends, but I still enjoy creating these guides to give you practical marketing advice.
My team and I have been using WeChat since the week it was created in 2011, and every month we create entire novels of content for a range of clients, mostly service businesses and schools. Often, we help companies enter the Chinese market, and Genie is one such company. We took over the existing WeChat account of Genie’s in 2023, a US manufacturer of lifts and platforms used in construction, maintenance, warehouse stocking, and equipment installation.
This gave us the opportunity to compare the original results with those of the WeChat articles we created: 40% increase in views 60% increase in likes 180% increase in likes (in some cases) We have very high standards for quality, and the articles we create must meet the following five criteria: Useful to our readers. Easy to absorb. Comply with Chinese advertising laws, or your entire WeChat account could be shut down.