For community e-commerce platforms

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Conversion is the last factor. Figure 1 : The Xiaohongshu platform positioning we summarized Looking at the actual situation, among the top 50 brands currently on Dandelion , it was found that nearly half are white-label products. White-label products have no brand awareness. During the advertising process, they do not consider the tone but the interactive data, and mostly use direct posting, through various film and television accounts and comics accounts, to give the brand basic exposure. Figure 2 : Brands ranked 28-35 on Dandelion Can this type of brand become a popular brand? I personally think it is difficult. First, this type of brand chooses influencers mainly from the bottom. For the platform, this type of influencer has low profit and small amount of advertising.



More importantly, this type of brand is willing to invest less effort and time in the brand, and is not willing to spend money on long-term brands. As I understand it, if the Hongshu brand wants to become a brand that phone data comes out of this platform, it must be willing to spend money on the platform and actually generate sales on the platform. Brands that follow the platform for a long time will pay more attention to long-term value. On Xiaohongshu , are there any brands that have truly achieved an internal cycle from planting grass to sales? CRM3.0 builds a quantifiable digital improvement system for key customer sales through the definition of the five-dimensional capability management system methodology. In the process of winning a large project, we incubate business opportunities, verify whether the business opportunity is reliable and has a chance to win, design business and technical solutions.


Impress and influence customers, control key decision points of the project, negotiate specific contract terms after winning the order, and finally to value output at the time of delivery. This complete closed loop involves the five-dimensional management capabilities of large customer sales. The five-dimensional management capabilities of key customer sales are Tao, Shu, Ben, Shi, and Lu, namely key customer management, sales process management, sales support management, enterprise network resource management, and project behavior management. The following is a brief introduction to the five-dimensional management capabilities, and detailed explanations will be given in later chapters.