Using Big Data to Develop Personalized Marketing: Doxee Communication

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Big Data in Banking: A Valuable Resource for Building More Engaging Customer Experiences
Being able to govern Big Data in banking , unleashing its potential, means gaining a competitive advantage over other players in the sector. With so many financial institutions competing for attention and trust in a complex and constantly evolving market, it is difficult for the customer to decide which organization to trust. The quality of the customer experience then becomes a factor of crucial importance.

Big Data – information of different types that come, as we have seen, from a israel whatsapp resource variety of different sources – are crucial for developing personalized marketing projects . If an analysis of transactions that have already taken place can provide an overview of purchasing and consumption patterns, the analysis of customer behavior on social media provides sentiment and helps banks to enrich the general assessment (for example, of credit risk) and to offer products that can actually arouse interest.

Big Data is crucial for the development of communication that is able to convey pertinent and densely informative messages and that at the same time supports full interactivity , providing banks with the tools necessary to create more open and vital conversation spaces. This is communication enabled by Doxee , which through its product lines designed to accompany organizations in their digital transformation journeys , contributes to affirming the culture of data at all company levels.