WhatsApp Business API features

gafimiv406 · Post by **gafimiv406** » Tue Jan 07, 2025 4:54 am

Similar to the WhatsApp Business app, the WhatsApp Business API allows you to create a business profile where your customers can see information about your business, set up quick replies to your most commonly asked questions, automatic greeting and away messages, create a product catalog, ,broadcast messages, and organize your messaging with labels.

However, there are some key differentiators that make WhatsApp Business API a more robust and scalable option:

Team inbox and collaboration — While the WhatsApp Business app limits the number of people that can use the same account to five, there are no limitations on how many team members can access the WhatsApp Business Platform at a time. With a shared team inbox, you can assign conversations to teammates, tag each other, discuss customer queries using private lithuania whatsapp phone number notes, and more.

Complex automation — Since the API provides you with complete access to WhatsApp’s Business features, the opportunities here are limitless. You can choose to create a simple auto-responder for incoming messages, or build an elaborate chatbot that your audience can interact with for their most common queries, or before they speak with a human. Automation can either be done programmatically (if you’re a technical person, or have a tech team to help), or it can be done through existing third-party platforms like Rasayel or others, depending on your needs.

You may choose, for example, to send a WhatsApp message whenever someone signs up on your website, or to send order confirmation messages if they buy something from your eCommerce store.

Interactive messages — An exciting and often underrated feature of the WhatsApp Business Platform is the ability to send complex messages containing multiple media types at once, and interactive WhatsApp messages with buttons your customers can click. You’re more likely to get a response from someone if all they have to do is to tap an option on their screen, instead of asking them to type out a message.