If you send more than 5,000 messages a day , you must follow the above points and the following two additional ones:
1. Domain Matching in the From Header
Make sure the domain in the From header matches the domain authenticated by SPF or DKIM.
The “From” header indicates the sender’s email address that is displayed in the “From” field of the message. SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) are authentication protocols that verify the legitimacy of the sender .
The recommendation that the domain in the From header match the domain authenticated by SPF or DKIM means that during the authentication process, the domain associated with the sender's email address should be the same as the domain authenticated by SPF or DKIM.
2. Make unsubscribing easier
Provide clear and visible unsubscribe links and avoid spam complaints.
Brevo already has practices like one-click unsubscribe bahamas number data links in place, making it easier for users to comply with unsubscribe requirements. If you are a Brevo customer, they have put together this table of what steps to follow and which ones have already been handled by Brevo:
Requirement State for its clientele
SPF and DKIM (DKIM to be configured)
Reverse DNS
Spam Rate To be verified
"From" Header To be verified
RFC 5322 Format
DMARC Authentication To be verified
Preparing for these changes is crucial to maintaining good email deliverability. Overall, following these guidelines will contribute to improved deliverability and sender reputation in the email environment.