Brand Observation Image Brandwatch Consumer Research. Topic Cloud showing the trending topics in posts tagged #traveltips on Instagram. Data collected from public posts on Instagram between January 1 and June 30, 2024. The solo travel trend, which we wrote about in our recent blog on trends in the travel and hospitality industry, is a major topic among travel bloggers on Instagram.
According to a recent study, 64% of global travelers kuwait whatsapp women, while only 36% are men. And the trend is growing. You may also like Report: Travel, Leisure, Tourism: Hotel Consumption Trends Get more insights on solo travel and more in our new report. Read the report According to Google Trends, search interest for “female solo travel” has grown steadily over the past five years after a notable drop during the COVID-19 pandemic.
Brand Observation Image On Instagram, some “solo female traveler” posts feature women-only group tours. Other influencers share how to travel alone as a woman on a budget, where to travel, and how to stay safe on these trips. What can travel brands learn from this? Growing trends like solo travel by women present valuable opportunities for brands to adapt their strategies and offerings to better cater to niche audiences.
According to a recent study, 64%
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