How to design focus labels? What are the common ones?

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The following will introduce 4 common focus tags: "product", "attribute", "consumption", and "browse". It also explains how brands can effectively attach these tags to friends.

1. Multi-page multi-frame graphic menu: Stable manufacturing machine for "product" labels
Linguo Liangpin used the flexible graphic and text editor of the MAAC platform of Crescendo Labs to design a three- page, multi-frame graphic and text menu to provide information on new products of the month, shoe search, considerate services and other information, and received a lot of clicks. Every click on each frame will also be recorded in the MAAC background in the form of "focus tags".

LINE graphic menu expansion

For example, in a marketing campaign for "white shoes", Linguo Liangpin was able to identify a group of people who were interested in and interested in white shoes through the records of past LINE philippines whatsapp phone number friends who clicked on "casual shoes" on the graphic menu. Consumers in need can promote the craft stories and related information of Xiaobai shoes.

Yang Qianwen, Marketing Director of Linguo Liangpin, recalled: "When I originally designed the graphic menu, I was originally worried that it would be too small and might become a distraction, but it turned out that there were a lot of clicks, and we had set labels for each box, which was very convenient. We can better understand what LINE members like. We think this is more flexible than the graphic menu in LINE’s native backend .”

If the brand believes that "single click" does not mean that consumers have strong enough interest in the product, MAAC also thoughtfully provides the "tag concentration" function, and marketers can filter out audience packages that have been tagged more than N times within a specified period.