The Evolution of Social Media Marketing

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No matter what business you’re in, it’s important to find a social media marketing platform that can support your strategy. This guide will walk you through the key considerations for social media managers when choosing marketing software. Each platform has its own benefits and costs, so it's important to understand what you want from the software before you commit.



The Evolution of Social Media Marketing We’ll go into more cambodia whatsapp resource detail further on what social media marketing platforms are actually used for and how they can help you run multiple accounts simultaneously. Before we do that, though, it’s worth exploring how we’ve reached the stage where marketing efforts on social media platforms have become an integral part of business.



The rise of social media platforms Twenty years ago, platforms like MySpace and Friendster were primarily used for personal connections. Social media is just that: social . Others soon followed, with Facebook, Twitter, Instagram and LinkedIn becoming the hits of the early 2010s. The problem is that social media platforms require money to operate effectively. Users can sign up for free, so where does the money come from to support each social network? The answer is through advertising.