By Astrid Ruiz
Marketing4eCommerce Editor
PFor the third consecutive year, the YouTube Works Awards have been held in Spain at the YouTube Arena in Madrid, to recognise the work of the most creative, innovative and effective campaigns on the platform in the last year. This year's edition broke its own record, receiving more than 160 applications from companies from different sectors.
Hijos de Rivera, Telefónica and the Volkswagen Group were the stars of the night, taking home two awards each. Meanwhile, ING, El Corte Inglés and Diageo were recognised in different categories.
Children of Rivera, Telefónica and Volkswagen Group, the big winners
The Hijos de Rivera campaign, “La Escalera de finland number data Cervezas de 1906” , was one of the big winners of the event, taking home the Grand Prix , the award for the most effective, creative and innovative project. In addition, it also took home the All Media Orchestration , whose mission is to recognize the best project that has used different types of channels to tell its story.
The Staircase 1906 l Do we think for ourselves?
This is a very unique campaign, which seeks to highlight the importance of taking charge, thinking for yourself and not being influenced by what others think. A very interesting and thought-provoking concept.
For its part, Telefónica's campaign "My Movistar: It's not Black Friday, it's Better" has become the winner of two newly created categories: the first, the Best Collaboration: Brand & Creator , which recognizes the campaign that most effectively uses collaborations with content creators to tell its story. The second was the Digital Media Orchestration , awarded to the digital project that uses several digital content platforms.