Setting up targeting correctly

[[email protected]]

Positioning
The final stage in promoting any product on the market is positioning. This is how customers see your product or service against the background of competitors. Here, your goal is to convince the buyer of the quality of your product. After all, any person makes a purchase to solve certain problems. What is important for him is what problems your product will help him solve.

By learning about the benefits of your offer, the user must understand whether it meets their needs. This is called functional positioning. There is also symbolic positioning, which helps satisfy the consumer's self-esteem.

The third type is experiential positioning, based on emotions and sensory denmark telegram perception. All aspects must work together to bring the best product to the market and beat your competitors.

Once you have your marketing strategy sorted out, you can move on to setting up targeting. On most platforms, it is similar and includes the following steps:

Selection of target audience according to certain parameters;
Creation of campaigns and ad groups by target audience segments;
Selection of images, development of creatives and ad texts;
Defining a budget for each ad group;
Launch of advertising campaigns;
Analysis of the obtained results and adjustments depending on the effectiveness.
In contextual advertising, audience selection is tied to keywords. Before launching, you need to collect search queries that find your product. Google and Yandex advertising accounts make this task easier and provide data using the “Recommended keywords” tool.

The Google Display Network (GDN) offers great opportunities for targeting. It includes more than 2 million sites and services, 650 thousand mobile applications where your ads can be displayed. Including one of the largest advertising channels – YouTube. Google Ads offers 14 different types of advertising campaigns, which gives ample scope for experiments and testing various hypotheses.