Modern people live a fast-paced life, have high work pressure, and are busy dealing with complicated work schedules. They often neglect to relax and recuperate their body and mind. Many people consider rock baths to be a winter-only treat, suitable for keeping warm and sweating away on cold days, so interest in them drops significantly in the summer. In fact, this is a common misconception! Summer "rock bathing" can not only help wick away sweat and moisture, but also relieve fatigue caused by the heat.
Cover image of Rock Bath
How to break this stereotype and let customers realize that rock bathing is a leisure activity suitable for all seasons? Business operators can try to use the precise marketing characteristics of SMS to effectively convey these concepts and stimulate more potential customer groups.
Make good use of customized text messages to target different customer groups
Through accurate and thoughtful customized text messages, operators can establish closer connections with new and existing customers, thereby improving overall services and increasing summer customer visits.
Reservation reminder: When a new customer makes a reservation for rock bath service, a text message can be sent to inform you of relevant precautions. This will not only improve the first turkey whatsapp phone number experience of new customers, but also leave a deep impression on them of the operator's service.
Promotional offers: Regularly send exclusive coupons to old customers, or invite members to participate in member day activities. Through this kind of targeted content, we can effectively promote customer return visits and make old customers feel valued.
Knowledge sharing: Sharing the relevant benefits of rock bathing through text messages can not only arouse customers' interest, but also build a professional brand image and strengthen customer loyalty.
Why choose customized text messages?
Compared with other marketing methods, text messages have the advantages of immediacy and high read rate. Making good use of customized text messages can more accurately target target audiences and effectively improve the effectiveness of marketing strategies. By analyzing customers' past behaviors (such as website browsing) and consumption records, businesses can send more attractive content to increase actual customer visit rates.