Advertising channels we used: Google Ads, Meta Ads, Yandex Direct, Telegram Ads

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This is not a universal method for everyone, it depends on many factors such as GEO, audience selection, etc., but in a number of campaigns it worked great for us.

In the course of work on running and optimizing advertising campaigns, we regularly tested different audiences, including by interests, demographic characteristics, various audiences such as Look-alike, tested campaigns for premium services in specific areas of the country, created various application forms, and much more.

Tasks

What work was done:

Analysis of current directions and advertising campaigns: during the audit greece telegram of the advertising account, effective campaigns were identified that needed to be expanded, as well as ineffective campaigns that needed optimization, since the prices for leads in some directions reached $45;
Analysis of competitors and development of recommendations for improving marketing strategy ;
Proposing and testing different hypotheses: what is worth testing, what new audiences, what creatives/texts, etc.
Regular search for newsworthy events and ideas for launches : this service sector is characterized by a fast pace of events. For example, there are such events and reasons as world and local holidays and festivals, concerts of world-famous stars, seasonal promotions from hotels, winter and summer holidays for children. We also compiled TOPs of the best locations and activities, directions and many other reasons and events, on the basis of which we formed advertising campaigns;
Preparation and launch of advertising campaigns for various purposes:
a. Coverage - to increase the popularity of an agency or event, such as the opening of a premium office, etc.

b. Lidgen - for filling out feedback request forms

c. Messenger correspondence - to correspondence directly in What's App

d. Traffic campaigns - with transition to Telegram, Taplink, etc.

Writing texts with an effective CTA, preparing technical specifications for creatives, searching for various variations of video and photo references ;
Optimization of campaigns and, accordingly, reduction of CPL and increase in the efficiency of ad impressions — development of measures to increase conversions: replacement of ineffective creatives, tracking expensive conversions, optimization based on interests and audiences ;
Analysis of results: Conducting regular analysis of the effectiveness of advertising campaigns to identify successful strategies and adjust unproductive promotion methods;
Weekly and monthly reporting.
Meta Ads
We chose Meta Ads as the main advertising channel for promoting FUN&SUN services in Uzbekistan, namely, the focus was on the goal - lead generation.