By Carolina Muñiz
Content Creator at Marketing4eCommerce
TAfter a day full of conversations at the NEXT Peak Season on Thursday, this Friday Marketing4eCommerce has organized one of its M4C Sessions, exclusive breakfasts between professionals, in collaboration with Channable , to delve deeper, this time with the help of a selection of Spanish digital agencies, into the keys to preparing for Black Friday and the entire Peak Season of this end of year 2023.
12 tips to prepare for Black Friday
Preparing for this commercial season marked by dates such as Black Friday or Christmas is quite a challenge .
That's why, the day after the event, we had the participation of industry professionals in one of our M4C Sessions, in order to talk about the role that omnichannel, social commerce and campaigns play in the most important season of the year for eCommerce.
This session was moderated by our director greece number data Rubén Bastón , and the following participated:
Alberto Lopez CEO of Wanatop
Alvaro Gomez , CEO of Elogia
Arnau Sanz , CEO of Imagina Digital
Belén Gómez , Paid Media Manager at Flat 101
Borja Pesquera , Managing Director of Labelium
David Rodriguez , Founder of Webimpacto
David Ruiz, Partner at SmartUp
Diego Jimenez , CEO of Roi Up
Dori López , CEO of Innova Digital Export
Federica Fornaciari , EVP of WAM Global
Javier Molero , Founding Partner of Marketing Paradise
Javier Rodríguez , Paid Search Director at Jellyfish Spain
Jorge Muñoz , Digital Performance Director at VIVA! Conversion
Patricia Yuste , Global Marketing Services Director at Making Science
Raúl Alcázar , Managing Director of Artefact
Ruben Jerez , Country Manager of ISPD
Ruth Blanch, Country Manager at Alkemy