Get Connected l Why are text messages still popular in 2024?

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SMS marketing is a marketing strategy that uses short copywriting to promote products, promote products, or communicate with consumers. Typically, businesses send text messages to their customers with offers, promotional codes, or important information to attract their attention and increase sales opportunities. This marketing method is usually immediacy, convenient and highly personal, and can effectively "connect" with the target audience. Next, this article will take you to explore why SMS marketing will still be popular in 2024.




58% of consumers say text messages are the best way for companies to contact them

Nearly 60% of consumers believe that text messages are the best way to communicate with brands. According to the data , for consumers, the types of text messages they most want to receive from companies include appointment reminders (64%), shipping/delivery status updates (48%) and discount offers (29%).



91% of consumers are interested in receiving text messages from businesses

More than 90% of consumers want to receive text messages from companies. Among them, nearly 56% of people have received corporate newsletters, and nearly 25% said they would be willing to australia whatsapp phone number receive newsletters from suitable brands. Less than 10% of consumers are not interested in this method of communication.

Example of establishing a relationship

(Source: Attentive Mobile Consumer Report )





4 major advantages of the explosive power of SMS marketing

No need to use third-party applications : There is no need to download additional APPs, and consumers do not need to actively search. The text messages will be displayed directly on the mobile phone.
Not affected by network signals : Even if the network signal is unstable, text messages can still be sent and received normally.
Not limited by mobile phone model : No matter you are using iOS or Android system, iPhone, Samsung, Google, or even other brands of smart phones, or mobile phones for the elderly, you can receive text messages without worrying about device compatibility. problem.
Low cost : Compared with other marketing methods, SMS marketing is cheaper and can achieve obvious results even with a limited budget.