By Maria Bastero
Content Manager at Marketing4eCommerce
Metricool has presented its Instagram Study 2023 , a report prepared with the aim of better understanding the annual evolution of the social network, thus being able to understand how it is used and which are the most popular formats and which achieve the best results. Information is power and, in a panorama like that of networks, it is convenient to have as much information as possible to learn and adapt to trends, as well as take advantage of the formats that most attract users.
By monitoring 316,394 professional Instagram accounts, 2,518,408 posts, 9,419,426 stories and 1,068,716 reels, this study provides conclusive results on the use of this platform during the current year. Let's go with them!
Reels remains the crown jewel of Instagram
Although the reach of reels has been reduced by up honduras number data to 76.88% (based on the number of followers of the account) compared to the previous year, it is still the format with the greatest reach and interactions within the platform, having twice the reach of posts . This downward trend may be a consequence of the fact that more professional brands, as we will see later, have opted to create more reels and, as there are more of them, their reach is affected. The drop in reach is more considerable among accounts with less than 500 followers (-75.99%) and softer among accounts with more than 50,000 followers (-49.95%).
The reach of traditional posts and stories has also been affected, showing a decrease of 16.40% and 11.80% respectively.