By Astrid Ruiz
Marketing4eCommerce Editor
TOc2ality, the native TikTok medium dedicated to “translating newspapers” and which has more than 4.4 million followers, has closed an agreement with Atresmedia, the audiovisual group that owns Antena 3 and La Sexta, for which the latter will pay 1.3 million euros in exchange for 35% of Act2ality's shares .
Atresmedia has also set aside 310,000 euros as deferred compensation based on the objectives achieved, although the due dates have not been revealed.
A new style of communication
As part of the agreement, Atresmedia will be the marketer hungary number data of Ac2ality's advertising on all social networks, mainly on TikTok.
In this sense, Atresmedia Publicidad has opted for a new advertising format, which is based on the aesthetics of social networks and adapts them to the language of television. This new advertising format, which represents Ac2ality's debut on television, aims to surprise the audience and break the traditional TV patterns by conveying Ac2ality's particular way of telling news. In this way, thanks to attractive content adapted to current trends, it hopes to capture the attention of younger audiences.