According to the British group's survey of 202 marketers in the United Kingdom, they are increasingly afraid of data. 72% of them say that data analysis is the most important skill to acquire within 2 years.
27% of them also assure that the lack of skills is one of the 3 things that most hold back their data analysis.
While it may seem "normal" that marketers want to train in data analysis, it should be noted that it comes out on top of other training sectors. These training courses are often considered much more important in the eyes of professionals in the sector:
Graphics
Web Development
Social Networks.BlueVenn's observation can be simplified: even marketing professionals say they are increasingly overwhelmed by their data.
But if even the pros have trouble finding their way around, what about the others? What about entrepreneurs, business leaders or senior executives who are not marketing experts? How can they stand out? phone number list
This is a real question at a time when digital transition and omnichannel have become integral parts of business strategies.