How to create a website structure based

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Creating and setting up a website for search engines is a standard part of a business promotion strategy that allows you to attract visitors and increase the visibility of your website in search results. Why is this so important? Because more than 90% of users in the world use Yandex and Google to search for information, goods or services. And if your website is not optimized for search engines, then you reduce the amount of traffic, and as a result, sales from your website.
What is important to know about the difference between promotion in Yandex and Google
Search algorithm: in Yandex, to increase the relevance of a page, it is important to pay attention to keywords in the text, as well as to use synonyms. In Google, in addition, the importance of links from other authoritative sites is taken into account.

Localization and regional features: if your business is focused on a Russian audience, optimization for Yandex will include adaptation to regional queries (for example, "services in Moscow"). While for Google, attention is paid to more general queries and international keywords.
Working with meta tags: for Yandex, it is important to include keywords in meta tags (title, description) and be sure to specify the region. In Google, in addition to keywords, the uniqueness and attractiveness of titles and descriptions are also important.

Search results formats: in Yandex, in addition to the usual organic results, special blocks with advertising, images or carousels are allocated. Google has Featured Snippets (highlighted answers), Knowledge Panels (sidebar with information), which is also important to consider when optimizing content.
Now let's continue. Search engine optimization is not only about setting up the right meta tags and headings. Search demand plays an important role - a set of queries that users enter into search engines. Analyzing search demand allows you to determine which words and phrases are popular in a niche. Based on this data, you can build a website structure - understand which sections and pages need to be created to close all user queries in your favor.

Understanding search demand will also help you create content and pages that will be relevant and interesting to your target audience. This increases the chances of your website getting to the first pages in search results and attracting more visitors. Below, we will tell you in more detail about which approach to use and how Spywords will help in this process.

Researching competitors' search demand
Competitor research should be conducted to belgium phone data determine key topics and categories for your site, improve URL and navigation, create content based on queries, and increase site visibility in search. SpyWords helps find popular queries for any site, even if you do not have access to their analytics systems. This is done through the “Competitor Analysis” tool in the “Visibility of URLs of the site.ru

domain in search results” section . We will show you how to find competitors through the service in the section below.

Once you have collected the data, you can begin to identify the keywords and phrases that are most relevant to your niche. You can consider search volume, competition, competitor rankings, and related queries to select the most effective keywords and phrases for content optimization.
Researching competitors' websites
Spywords will help you analyze search traffic and monitor competitors. With its help, we will find sites and pages that are promoted in your topic and select the most successful ones. Here is a step-by-step instruction on how to do this:
Step 1: Finding Competitors

Go to the "Competitor Analysis" section. Enter a keyword or phrase related to your topic in the search bar.

Spywords will provide you with a list of sites that compete with you in a given niche.

If you already have a promoted website, you can find competitors by entering the domain name into the search.
Step 2: Analyze Competitors' Sites

Go to your competitors' websites and analyze their structure.

Pay attention to the main categories, subcategories, and pages they use. This will help you understand which sections of your site can be optimized or added.

Step 3: Highlight key points

Note the key aspects that you noticed on your competitors' websites. These could be structural features, popular sections, unique elements, etc.
Compare these aspects with what you have on your current site.
Step 4: Apply to your site

Use the results to optimize your site structure. Make the necessary changes by adding new sections or pages.
Keep monitoring your competitors to stay informed of their updates and adapt your strategy.
Let's move on to organizing the content on the site
Let's explore search demand:

Yandex.Wordstat or Google Trends will help you with this to determine popular keywords and phrases in your niche.
You can analyze your competitors' queries through Spywords in the “Smart query selection” section.

3.Next, we mark the most relevant keywords and phrases that have a high volume of search demand. These keywords will serve as the basis for organizing the hierarchy of pages on your site.
We build a hierarchy of pages:

We create a home page that will summarize information about your site and contain the main keywords.
We divide the content into subtopics using the remaining keywords from your search research.
We create a separate page for each direction, which will contain more detailed information about this direction.
We set up the nesting of sections and subsections based on the specifics of your direction (for example, the page “Men's down jackets” will be nested in the “Down jackets” section).
Preparing Content

We recommend adding keywords to titles, subtitles, and content text to improve its relevance and SEO. Keep in mind that content should be interesting and useful to users, so make it informative and easy to read.
Optimizing navigation