Advantages and Disadvantages of Viral Marketing

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Originality: users are looking for new content that is different from the others, that tells stories that have never been told before. Creating an original campaign necessarily means taking risks, because viral marketing is based on the unpredictability of its success;
Usefulness: the message must be useful to users, it must provide an answer or a point of view to address a problem. It is no coincidence that many successful viral campaigns are social campaigns. An example is the Dove campaign of 2013, which shows the difference between the perception we have of ourselves and that others have of us;
Ease of sharing: Content that is difficult to share, especially in viral denmark phone data marketing , leads to campaign failure. It is therefore necessary to optimize the content for each platform where you intend to publish it, encouraging sharing through links and compelling calls-to-action.


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Before opting for a viral campaign, it is essential to evaluate the pros and cons of this strategy, based on our business needs.