You can then offer employees stories and content. Make sure that employees continue to feel involved by letting them provide topics and content themselves and by coordinating what they can and cannot share. Employees often feel insecure about this. If you guide employees in this, they will be more likely to take the step to create and share content.
A course is fun, but individual coaching is even better. You can also coach your employees by having pioneers within departments act as coaches. In this way, you can collect the most relevant stories from within the organization and ensure the best possible DNA.
Content Marketing Business DNA
About the book
Our field of work is not just about SEO, SEA, Adwords or remarketing. It is also about people, their emotions and how they find balance. How do you find a good work-life balance? Hereby I present a number of life lessons for marketers and non-marketers!
At Dept Festival, these topics were given extensive attention. For example, what can we learn from Tibetan monk Tulku Lobsang about finding happiness? Of course, I do not want to withhold my learned lessons from you.
Time, the subject of our time. Everyone has too little of it, things like social media take up too much of it and real social activities get too little priority (or shall we call it 'priority time'). canada telegram data The influence of digital developments on our hours is great and is often in a negative light.
That can be done differently, says Franklin Schamhart . His tip? Stimulate and use the power of influence in digital products to give people back time. For example, he gives the newsletter that a user automatically unsubscribes from if it turns out that he/she never opens or reads the input. Simple, but effective!
2. Work is the excuse that always works
The busyness cycle , a nice play on words for a challenge we all know. I can still remember that NRC wrote a good article about this a few years ago under the nice title ' Only suckers have it busy '. We live according to our agenda, run from task to task and often take the work home with us. And that has an impact on our lives. The solution according to Dept's digital marketing consultant Marieke de Jong? Care less about your work.
That's easier said than done, but fortunately de Jong also gives concrete tips to achieve this. The most applicable tip is to build time to worry into your schedule ( worry-time ). Every day, 5 minutes before you go home, give yourself a few minutes to worry about everything you're worried about. Surrender to it, work it out of your system. And then you drive home carefree. And then don't worry about it in the evening.