Now, the most awaited moment! Want to know how to create a Performance Max campaign? Just keep reading the article!
1. Create a new campaign and select a goal
When you log into your Google Ads account, select the “Campaigns” section from the left menu and click the plus button to start a new campaign.
Select an advertising objective for your campaign, afghanistan phone number resource and if none of the goals align with your purpose, continue with: “Create a campaign without a goal” .
Confirm your campaign conversion goals and choose the campaign type as either “Highest Performance” or “Performance Max” depending on how it appears in your Ads Manager. After this first step, simply create a campaign name and continue.
2. Set campaign budgets and bids
In the “Budget and bids” section, you will need to determine the average amount you want to spend per day on running that campaign, in addition to selecting a bidding strategy, which can be by conversion or conversion value.
3. Configure the campaign settings
Once you've set your budget and bids, the next step is to configure the locations and languages in which your campaign will run.
Additionally, in “More settings” you can create an ad schedule, in which you determine the days and times that the campaign should be run.
4. Create the Performance Max Resource Group
Performance Max campaigns operate with automation focused on selecting, from the ad set, the best copy and creative to convince the user to click, based on machine learning .
For this reason, on the “Resource Group” page , you must enter:
up to 20 images;
up to 5 logos;
up to 5 videos (if no video is included, one will be generated based on the images posted);
up to 5 short titles (maximum 30 characters) and 5 long titles (maximum 90 characters);
one short description (maximum 60 characters) and 4 long descriptions (maximum 90 characters);
choose the CTA layout and enter your company name;
add the website display URL and preferably choose a second mobile-optimized URL.
While creating the “Resource Group” , you can also add “Audience Indicators” , which are pre-selected suggestions that help Google Ads automation optimize your goals based on the chosen audiences.
Finally, this page contains information about “Ad Quality” so you can assess whether your creative combinations are performing as expected.
5. Add ad extensions and publish
“Ad Extensions” are used to help people find more information about your business, giving them more reasons to view your ad. You can add extensions that display important information about your business right below your ad, such as your location, relevant links, and pricing.
After defining all the steps listed above, simply review the information and, if everything is correct, click on “Publish campaign” .