By Susana Galeano
LATAM Content Coordinator
FFacebook has announced a major update for all advertisers on the social network, who will be able to notice an increase in the counting of the reach of their ads: campaigns on Facebook will count as two different people those Instagram and Facebook profiles that are not linked.
As Facebook said on its official blog, “Starting now, if someone doesn’t have their Facebook and Instagram accounts linked in Account Center, we’ll treat those accounts as separate individuals for ad planning and metrics purposes. Facebook and Instagram accounts that are connected in Account Center will continue to be counted collectively as one individual. This change will be rolled out in the coming weeks.”
Facebook will count users who interact with an ad but have not linked their social media profiles as two different people
As you may recall, the Facebook Account Center , which can australia business email database be accessed through the account settings in each of the social network's applications, such as Facebook, Instagram and Messenger, allows you to unify all accounts into one , so that the user can perform more actions, such as publishing content on all platforms simultaneously, logging in with just one credential from each application, using Facebook Pay, among other functions.
This is the new Facebook account center: a step further in the integration with Instagram and Messenger
And while, due to its functionality, a large number of users have synchronized their Facebook, Instagram and Messenger accounts, it is very likely that many of them have not yet linked them, which means that from now on, the statistics of the campaigns on Facebook will treat them as different people.