The hotel was the starting point, where we met with the TikTok team, content creators and the rest of the guests on the trip. The Ushuaïa hotel, located on Playa d'en Bossa, closely follows the TikTok philosophy. All its facilities are focused on enjoyment and entertainment, just like the platform itself.
After lunch, TikTok's Communications Managers in Spain and France, Luisa Ramos and Fabien Laxague , introduced us to TikTok Travel. The experts provided us with several relevant facts about TikTok and its community, such as:
TikTok is not a social network , it is an entertainment platform, a place for creative expression and cultural impact.
67% of TikTok users are over 25 years old , according to The Power of TikTok study , prepared by Kantar. At this point we debunk the myth that most of the platform's content is teenagers dancing.
61% say that advertising on the platform is unique . This is austria business email database an important point for brands, where it is worth highlighting the importance of not making ads, but making TikToks.
Day 1: Travel community and trends on TikTok
History of TikTok: the birth and evolution of the social network that everyone wants to imitate
During this presentation, they explained to us that the TikTok community – more than a billion users – is authentic and loves to create small universes around a theme, showing a different, original and fun way of enjoying the small pleasures of life, and, without a doubt, travel is one of them. TikTok is inspiration, discovery and creative expression. In fact, “ 49% of TikTok users who like to travel have booked their vacation or bought products related to the tourism sector after being inspired by some content on the platform ” explained Luisa Ramos.