Why is it important to consider the sales funnel when producing content?
Although there are companies whose sales process is very complex, content marketing can help them convert customers. In fact, content marketing usually works better in these cases: when buyers have questions, doubts... gaining trust by offering useful and quality content can be key. Maybe it is the first time that the client knows our company or visits our website, so the first impression is very important and solving a problem for them can be what finally makes them decide on our company.
Educational content works very well and allows our potential customers to move through the purchasing process at their own pace.
In addition, each company knows what it offers and what needs it can cover, therefore they must know what content they can produce to attract customers according to which phases, and with a call -to-action they can obtain leads for the company .
By including calls buy argentina whatsapp number database to action in our content, we guide website visitors to the next step , which may be to request a quote, download material and continue learning (e-book, template, etc.), try a demo or make a purchase, for example. And we also obtain information and data about that person.
When including these Call-to-actions , we must take into account the sales funnel , that is, the path that a customer takes from the beginning of their interaction with the company until they become a buyer. It consists of 3 stages:
Top of the funnel (ToFu) - The top of the funnel. It corresponds to the Awareness phase of the purchasing cycle.
Middle of the funnel (MoFu) - the middle part. It corresponds to the Evaluation phase of the purchase cycle.
Bottom of the funnel (BoFu) , the lower part. It corresponds to the Purchase phase.