By Alberto Gonzalez
Marketing4eCommerce Editor
LThe world's largest social network, Facebook, has a very successful advertising system called Facebook Ads. It is an online advertising system that serves to promote both a Facebook page and posts. It is a very useful tool for companies, especially for small and medium-sized ones.
This tool is constantly growing. In the last 18 months alone, the number of advertisers has doubled. This is due to the fact that it is an easy-to-use tool that provides results, and because it offers the possibility of segmenting and targeting ads according to our objectives.
There are different Facebook Ads performance metrics across different industries. The study conducted by WordStream shows the results for CTR (Click Through Rate) which is the ratio of users who click on a specific link to the total number of users who view a page, email or ad (impressions), CPC, which is the cost per click, i.e. it is the online azerbaijan business email database payment method used to direct visitors to a website and is based solely on clicks made on an ad, and CPA or cost per acquisition , which is the online advertising payment model in which the advertiser pays its publisher a percentage of the sales generated through its services. In this blog we will tell you the results of the study regarding CTR.
This study focuses on 18 industries or sectors. We list them below:
Apparel, Automotive, B2B, Beauty, Customer Service, Education, Employment & Vocational Training, Finance & Insurance, Fitness, Home Improvement, Healthcare, Industrial Services, Legal, Real Estate, Retail, Technology, Travel & Hospitality.
CTR, which represents the percentage of clicks a link receives in relation to its number of impressions (total number of times an ad is displayed), is different in each of the aforementioned sectors.