You might be wondering why this is so important. After all, why would you want links that lead to other web pages on your website? It has the potential to pull people AWAY from your content. In the attention economy, that’s something you definitely want to discourage.
But your SEO content writing agency will use your backlinks to boost page visibility. And page visibility boosts brand awareness. This is one of the many goals your content writing company will aim to fulfil. Basically, backlinks lift your page in the respective search engine ranking, which is why it’s so important to garner them from other respected sites.
Content with great backlinks has other websites link to their site repeatably. These websites are deemed valuable, insightful, and credible. Here’s Google’s logic in a nutshell: if it’s list of russian consumer email worth linking to, it’s worth reading, so it ranks higher. Overall, the best content writing services use link-building strategies since they’re great for ranking. This, in turn, increases online visibility.
Don’t be mistaken, though. Backlinks are not a quick win. So your SEO content writing agency will have to assess and update your current links, building on your content and backlinking strategies from there.