The marketing management routine involves different profiles, journeys and funnel levels, right? That's why you need to organize your contacts so that email marketing and campaigns are faster and more efficient. That's where segmented email lists come in.
Did you know that organizing your contacts into lists and segments can increase your ROI? After all, strategically organized leads generate more accurate actions . See how in this article.
What is a segmented email list?
A segmented email list is a categorization belize phone number resource that you make of your contacts . In other words, it is a way of categorizing leads and prospects according to behaviors and factors that make sense in your strategies, such as interests, stages of the buying journey , persona , and others.
This is a very useful, easy and efficient way of organizing to deal with different contacts and profiles in your email marketing campaigns and blasts.
Difference between segmented list and regular email list
A common email marketing list is one where you access all the leads you generate in one place, without distinction and without any type of categorization.
As easy as it may seem to have all your contacts in one place with just a few clicks, the lack of classification can harm your email marketing results . After all, leads may be at different times and have different interests, and may be from different sectors.
The segmented email list has categorizations and separations according to criteria that make sense for sending emails. Therefore, the difference between the common list and the segmented list is the categorization of the contacts.