This tool is effective for larger companies

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Likewise, your story will be featured on the MyPressWire website itself, and many media outlets, especially smaller ones, will find their stories there. Invest time to facilitate your PR campaign Is time not a factor? If you have a relatively good amount of time to facilitate your PR campaign, I recommend investigating which journalists and media outlets have previously written about the topic of your story.


Which journalist to choose? It is always a good idea to pitch stories to journalists who have already shown interest in the topic being covered. It is usually fairly easy to get the contact employment phone number list information for individual journalists - typically you can click on their name at the top of the article and get an email.


Other times, a Google or Linked In search makes it easy to find journalists' contact information. 7. Have a clear visual identity It is very important to have good images for your PR campaign. This is an area where there is no point in making half-hearted efforts.


If you broadcast a blurry photo of yourself and your employees, you are revealing that you do not care about image quality, which can leave a bad impression of your company. We always advise our clients to have professional press release images that are sharp and taken by a professional photographer, because it always pays off in the long run.