EEAT compliance is broadly determined by three factors:

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Here is an excerpt from there: "As a search quality evaluator, you will work on many different types of ranking projects. The general principles are primarily Page Quality (PQ) rating and Needs Meetness (NM) rating. However, these concepts are important for many other types of ranking (evaluation) tasks as well." If you read the manual further, it becomes clear that the PQ and NM scores are closely related to the EEAT parameters.


Expertise - how knowledgeable the site owner is about the topic of list of bolivia whatsapp phone numbers the site. Experience - the extent to which the content was created based on experience, such as the experience of actually using a product, visiting a place, or experiencing an event Authority - how trustworthy is the site publishing the content. Trustworthiness - How trustworthy is the site publishing this content.


We will consider these factors in more detail below. 4. What is the EEAT metric applicable to? The metric is primarily applied to the site. But it can indirectly apply to the content, the site creator, and the content author. 5. How does EEAT affect ranking? EEAT is not a measurable ranking factor for a website, so the EEAT parameters themselves cannot directly affect the website's position (Google employees have repeatedly said this).